WHAT IS THE DIFFERENCE BETWEEN ORGANIC SEO AND LOCAL SEO?
Organic SEO is location neutral.
It's ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you're running a national campaign or an e-commerce campaign, this is the perfect methodology for you.
Local SEO targets local search specifically.
That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment.
This is done through several methods, which includes using geo-centric keywords, producing locally relevant content, building citations on local niches and directories.
DO YOU GUARANTEE THE RANKINGS?
Like all reputable SEO companies, organic rankings are primarily influenced by the various Search Algorithms and are impossible to completely manipulate or predict.
Our methodology works by leveraging as many of the proven search metrics to your advantage in order to make your business the most relevant result for a specific search query or keyword.
As a general rule, we recommend a six month period to see positive results in a campaign. How quickly you rank depends on over 200 metrics and how many are inherently present in your site from the time the project starts.
You can expect positive results every 6 months, however, significant traffic increases are dependent on your location, keywords, site's authority and age, and other factors.
WHAT IS THE DIFFERENCE BETWEEN AN ON-PAGE AND OFF-PAGE OPTIMIZATION?
On-page optimization is working on elements within a website that makes it favorable in the eyes of a search engines.
This includes providing structure for the data on your website, optimizing the content to be more Google-readable, aligning content to be more focused on certain topics you want to rank, and inserting mark-ups and snippets displayed on search engine results once your website appears.
Off-Page optimization involves SEO activities that do not involve working with the actual website itself.
At the core is link building, which is done through different methods. This includes placing articles in relevant publications, reaching out to relevant blogs to carry articles, or building citations in powerful websites that point back to your site. All of these activities help increase and improve your business' digital footprint.